LET US TELL YOU HOW IT All STARTED!
We are a team of craft beer and entrepreneurship enthusiasts from Belgium with the goal to disrupt the Asian craft beer industry!
The project began at a family party in Belgium where we both met, and actually discovered we were cousins! We used to live in the same little village in Belgium for many years without knowing each other. At the time we met, Olivier was living in Hong Kong (but born in Belgium) and Benjamin was living in Belgium (but born in Hong Kong)! This was meant to be…
We both shared similar values and ambitions and had the burning desire to challenge ourselves and set-up a disruptive business model in Asia. Our hearts set on Hong Kong where we realized the city was perhaps one of the best platform to launch, test and fine tune our offering!
In 2015 we started The Artist, a premium and innovative craft beer company based in Hong Kong. We believe that beer has a much bigger role to play in consumers’ hearts and we aim to change the way people perceive and consume beer.
We developed some interactive tools and experiences to ensure our customers have a unique and memorable beer experience when enjoying The Artist!
Welcome to our world, Welcome to The Artist!
THE FIRST COUSIN! THE RELENTLESS ENTREPRENEUR
Olivier arrived in Hong Kong in the spring of 2014 with his wife and 2 year old daughter. He previously lived in Belgium where he founded a successful online sustainable food business. After selling his company in 2013, Olivier decided to tour Asia with his family for a year in search of their next home and his next professional challenge. They all fell in love with Hong-Kong and decided to call it home.
With a focus on innovation and operational excellence, Olivier co-founded The Artist in 2014. He is today responsible for all marketing and online activities as well as product and business development. Olivier tremendously enjoys Hong Kong’s wilderness and is a great golfer.
THE SECOND COUSIN! THE ENTERTAINING FINANCIER
Benjamin was born and grew up in Hong Kong. He returned to Belgium at the age of 8 to strengthen his beer knowledge J. He started his career in the financial industry in the United Kingdom and after 5 years, decided he wanted to pursue his entrepreneurship goals and most of all, return to his home city, Hong-Kong.
Benjamin co-founded The Artist in 2014 and is today responsible for all financial and sales activities as well as product and business development.
A passion for sailing, nature and the city’s unique social scene, Benjamin always enjoys going out and meeting likeminded individuals!